Asset protection in cybersecurity refers to the comprehensive strategies and measures designed to safeguard an organization's critical resources from threats, vulnerabilities, and risks. These assets include digital information, data systems, intellectual property, physical infrastructure, operational technology, and human capital—all essential for business continuity. At its foundation, asset protection involves systematic identification, classification, and valuation of assets to prioritize security efforts effectively.

Effective asset protection combines continuous threat intelligence with layered security controls. These controls can be technical (encryption, access management), administrative (policies, security awareness training), or physical (surveillance, secure facilities). The primary objective is to minimize the likelihood and impact of incidents that could compromise the confidentiality, integrity, or availability of organizational assets, thereby maintaining operational resilience against evolving cyber threats.