An awareness campaign in cybersecurity is a strategically planned initiative designed to enhance an organization's security posture by educating personnel about cyber threats, attack vectors, and security best practices. These campaigns address the critical domain of Human Factors & Security Awareness, serving as a vital preventative security control that aims to cultivate a security-conscious culture throughout the organization.

Through targeted educational content, regular communication, and interactive training methods, awareness campaigns empower employees to recognize, report, and respond appropriately to potential security incidents such as phishing attempts and social engineering attacks. By transforming complex cybersecurity concepts into accessible, actionable knowledge, these ongoing initiatives reduce the likelihood of human error leading to breaches and strengthen the human element as a formidable line of defense against evolving digital threats.