EXCLUSIVE: Xbox Cloud Gaming is getting ad-supported access VERY soon - Windows Central
Windows Central reports that Microsoft is preparing an ad-supported access tier for Xbox Cloud Gaming, with signs pointing to a rollout in the near future. The rumor gained traction after ad-support notices appeared early, hinting at a free or lower-cost way to stream games in exchange for viewing ads.
This move aligns with the broader industry shift toward cloud-first experiences. As Jeff Bezos has suggested, the long-term vision is that many consumers will rent computing power from the cloud rather than rely on local PCs.
Key takeaways:
- Ad-supported access for Xbox Cloud Gaming is reportedly arriving soon.
- Early ad-support notices surfaced, fueling speculation.
- Potential free or cheaper entry to cloud play, subsidized by ads.
- Could broaden reach to low-end devices and new markets.
- No official launch date, pricing, or regions confirmed yet.
Why it matters:
An ad-supported option could lower the barrier to entry for cloud gaming, expand the audience, and provide Microsoft with a new monetization path beyond traditional subscriptions—while users trade a bit of viewing time for savings.
What to watch:
- Microsoft’s official announcement and timeline.
- How ads are integrated (pre-session, mid-play, or between games).
- Any content, device, or regional limitations at launch.
- Impact on existing Xbox Cloud Gaming and Game Pass offerings.