What Apple’s AI deal with Google means for the two tech giants, and for $500 billion ‘upstart’ OpenAI - Fortune

Apple and Google have struck a surprise AI partnership that sent shockwaves through the tech industry—helping lift Google’s market cap above $4 trillion. The agreement will weave Google’s AI technology into Apple’s mobile software, including a significantly upgraded Siri, signaling a new front in the race to define next-generation computing.

What’s in the deal:

• Google’s AI models will power features across Apple’s mobile ecosystem
• Siri is set for a major upgrade, promising smarter, more context-aware assistance

Why it matters:

• Platform control is at stake as AI becomes the gateway to everyday computing
• The partnership could reshape competitive dynamics across the AI landscape, including implications for rivals like OpenAI

What to watch next:

• How seamlessly Apple blends Google’s AI with native iOS experiences
• The pace and scope of Siri’s rollout and new capabilities
• Developer and user response to AI-driven features embedded deep in Apple’s software

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Source: https://fortune.com/2026/01/13/apple-ai-deal-with-google-gemini-means-for-google-apple-openai/